Thoughts on creativity, Pharma and whatnot
Think about it. They call it the greatest story ever told. Actually it's the greatest healthcare ad campaign that ever ran. It's text book marketing. Firstly, you have a blockbuster product that can solve all ills. Then you have 12 KOLs ready to advocate. You have a wonderfully written idetail, (previously in hard back.) You... Continue Reading →
I read with interest today the announcement that the ground-breaking crowd sourcing website 'idea bounty' is to close its doors. This was from the email they sent today: "It was our assumptions about clients where we went wrong. It turns out that no-risk ideas just aren't that appealing, especially to those spending someone else's money,... Continue Reading →
I was recently in a pre-pitch meeting and somebody quoted the old line 'nobody ever got fired for choosing IBM' It suddenly occurred to me that she was using it in a positive sense. Because she had always thought of it that way. The safe choice is the wise choice. Now I don't know about... Continue Reading →
While the world squabbles over the relative merits or otherwise of the John lewis Monty the penguin ad (16 million views) and a certain WW1 footballing (10 million views) spot I thought I'd divert your gaze to Pharmaland's big Christmas campaigns for a quick overview. And I must say this year's crop are laying on... Continue Reading →
ollycaporn's blag 