Harold Ramis wrote, but ultimately left out the part of the ex-girlfriend who cast the spell on Bill Murray's character, meaning that he was sentenced to re-live the same day over and over
The Groundhog day principle.
What brands can learn from dating apps.
When I started researching this topic, I quickly landed on articles that explained why men fail at online dating. The correlation between some brands and how they behave in the marketplace was startling.
The redundant blog.
Sooner or later every one gets made redundant in this business. What strategies can you employ beyond going freelance?
One hit wonders.
Because like a one hit wonder (when hits were a thing back in the seventies) a tune or a look or an idea can be thrilling and life affirming by a series of strange coincidences or aligning of the stars. A galactic anomaly that just needs to be admired and observed for its singular celestial beauty.
Hydrogen versus Bernoulli
People often wonder where ideas come from. I like to think that all ideas are just sitting there, waiting to be discovered rather than created out of thin air as one might suppose. Creative people just spend more time looking for them. We're like those people who suddenly got obsessed with Pokemon-Go and were out... Continue Reading →
How you see the Gillette ad is like how you see Ferris Bueller. Kind of.
I love an online furore, me. Have you see the new Gillette advert? Boys will be boys? It's been hard to miss. After all the campaigns empowering our mothers, sisters, and daughters - from This girl can to Like a girl to Blood normal us chaps finally have our own bonafide 'purpose' campaign. Except this one... Continue Reading →
The Artificially Intelligent guide to the new Agency model.
Over the last few months we've heard a lot of exciting news about agencies and clients reinventing the 'advertising agency model'. Not the whole agency, obviously, just the interesting part with all the tattooed beardy men and purple haired women. Because you see, Creative departments simply weren't working before. What? you hadn't noticed? That's why... Continue Reading →
You take the high-brow I’ll take the low.
Before Easter I took a trip to the US and Canada to visit our agencies in my new capacity as Le Grand Fromage Creative de la CDM. My 'talk to the troops', or as our CEO Kyle Barich described it, my 'Stump' speech was a way of introducing myself to those who had no idea... Continue Reading →
Throwing money at a problem
Everyone has a story they tell when they dine out or meet new people. Mine is about the time I found myself in the lift with all of the members of U2 and was greeted by Elton John. But that's for another time. My brother-in-law Dermot has a story that he used to tell a... Continue Reading →
The old egg and lightbulb rule.
In research it's always nice to hear that respondents 'liked' your idea. But so what? The problem is people like a lot of things, pictures of puppies, pretty colours, the way the model looks strong, the happy setting of a family on holiday because it reminds them of that time in Corfu. It doesn't really... Continue Reading →
ollycaporn's blag 