Sorry guys, but REMAIN bombed in research.

I know what you're thinking, of all the perspectives - both wildly positive and apocolyptic on BREXIT over the last couple of weeks, I haven't read one from a poncy flowery-shirted Creative Director. I wonder why that is? Maybe it's because we are sooooo over asking the public for their opinions and soooo not surprised... Continue Reading →

Haute couture on the Cotes d’azure

Arriving last weekend at Cannes Lions I was struck by the level of new technology and interactivity on show. In real time, you can interact with 3-dimensional people and experience what looks like an actual talker talking on a stage about social media, while you yourself can actually be on social media. #amazing! I know... Continue Reading →

Aiming to miss

One of the best things about being a handsome international jet-setting Creative Director (teeth glints in mirror) is the opportunity to waste time watching movies I would have otherwise never have 'gotten' round to watching had I not been flying somewhere deeply glamorous on some very important international creative mission (turns to camera and winks)... Continue Reading →

Eggs in the airing cupboard

In consumer adland we often get the chance to experience the products we peddle. If we're lucky enough to work on a car account we get to do a driving day for a new model, if the latest beer is being launched we can down a few pints and really get a feel for the...ahem...taste.... Continue Reading →

Embrace the obvious, obviously.

A few years ago I was drafted in to JWT Dussledorf (with my freelance writer hat on) to help them with a new campaign for Mazda they were devising. I would fly out early on a Monday and come back on a Friday night along with an assortment of similarly weary execs. It was an... Continue Reading →

The non-creative creative.

My chum and MD Phil Bartlett recently sent an all staffer round that I thought would be great as a guest spot on this humble blog. Plus, it's been a busy couple of weeks and this plugs a gap nicely. Enjoy! As a “non-creative”, how do I approach the gnarly subject of judging someone else’s... Continue Reading →

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