Sorry guys, but REMAIN bombed in research.

I know what you're thinking, of all the perspectives - both wildly positive and apocolyptic on BREXIT over the last couple of weeks, I haven't read one from a poncy flowery-shirted Creative Director. I wonder why that is? Maybe it's because we are sooooo over asking the public for their opinions and soooo not surprised... Continue Reading →

Haute couture on the Cotes d’azure

Arriving last weekend at Cannes Lions I was struck by the level of new technology and interactivity on show. In real time, you can interact with 3-dimensional people and experience what looks like an actual talker talking on a stage about social media, while you yourself can actually be on social media. #amazing! I know... Continue Reading →

Aiming to miss

One of the best things about being a handsome international jet-setting Creative Director (teeth glints in mirror) is the opportunity to waste time watching movies I would have otherwise never have 'gotten' round to watching had I not been flying somewhere deeply glamorous on some very important international creative mission (turns to camera and winks)... Continue Reading →

Eggs in the airing cupboard

In consumer adland we often get the chance to experience the products we peddle. If we're lucky enough to work on a car account we get to do a driving day for a new model, if the latest beer is being launched we can down a few pints and really get a feel for the...ahem...taste.... Continue Reading →

Embrace the obvious, obviously.

A few years ago I was drafted in to JWT Dussledorf (with my freelance writer hat on) to help them with a new campaign for Mazda they were devising. I would fly out early on a Monday and come back on a Friday night along with an assortment of similarly weary execs. It was an... Continue Reading →

The non-creative creative.

My chum and MD Phil Bartlett recently sent an all staffer round that I thought would be great as a guest spot on this humble blog. Plus, it's been a busy couple of weeks and this plugs a gap nicely. Enjoy! As a “non-creative”, how do I approach the gnarly subject of judging someone else’s... Continue Reading →

The problem with creative revolutions.

Why should creative be the preserve of creatives? Anyone can have an idea? Ideas don't care who has them! Collaboration is the new way of working, don't be so traditional. Sound familiar? Frankly, if your agency isn't having a creative revolution you're really not hanging with the cool kids. But if you are, let's assume... Continue Reading →

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