Thoughts on creativity, Pharma and whatnot
A few years ago I was drafted in to JWT Dussledorf (with my freelance writer hat on) to help them with a new campaign for Mazda they were devising. I would fly out early on a Monday and come back on a Friday night along with an assortment of similarly weary execs. It was an... Continue Reading →
My chum and MD Phil Bartlett recently sent an all staffer round that I thought would be great as a guest spot on this humble blog. Plus, it's been a busy couple of weeks and this plugs a gap nicely. Enjoy! As a “non-creative”, how do I approach the gnarly subject of judging someone else’s... Continue Reading →
Why should creative be the preserve of creatives? Anyone can have an idea? Ideas don't care who has them! Collaboration is the new way of working, don't be so traditional. Sound familiar? Frankly, if your agency isn't having a creative revolution you're really not hanging with the cool kids. But if you are, let's assume... Continue Reading →
In last week's campaign magazine there was spread devoted to the future of TV advertising. Possibly the most successful and certainly the most talented British commercials director of our era, one Daniel Kleinman, asserted that the main object of advertising was to 'entertain'. Well, he is a director. It struck me how much my opinion... Continue Reading →
ollycaporn's blag 