Thoughts on creativity, Pharma and whatnot
Does that seem like a daft question? Why are footballers sporty? Why are politicians political? In Campaign magazine dated 29th July 2016 there was a question put to Jeremy Bullmore in his 'on the campaign couch with JB' column. It read : Dear Jeremy A lot of creatives also write books. Why? JB's answers are... Continue Reading →
Take GM crops. We all know they are bad for the future of the human race. The scary world of science is mutating our crops and causing us all to grow two heads and speak in squeaky voices. Or something. It’s what we call 'received wisdom'. Received wisdom can be a bit of a bugger... Continue Reading →
One of the best things about being a handsome international jet-setting Creative Director (teeth glints in mirror) is the opportunity to waste time watching movies I would have otherwise never have 'gotten' round to watching had I not been flying somewhere deeply glamorous on some very important international creative mission (turns to camera and winks)... Continue Reading →
My chum and MD Phil Bartlett recently sent an all staffer round that I thought would be great as a guest spot on this humble blog. Plus, it's been a busy couple of weeks and this plugs a gap nicely. Enjoy! As a “non-creative”, how do I approach the gnarly subject of judging someone else’s... Continue Reading →
Despite the most recent unseemly poo-flinging at the Republican TV debate it does seem that Donald Trump is still looking set to be the run away candidate favourite. This much you know. So how is it that an ageing, racist, sexist, billionaire with a big mouth, a comb over and a never ending supply of... Continue Reading →
Based on a (several) true story. "So we'd like you to pitch for our global business!" said the Multi-National, Multi-Million-Pound Advertising Client in to her mobile phone. "That's great news we'd be delighted to," replied the rather over excited MD, silently fist-punching the air. 'Wait till I tell the guys that we made the pitch... Continue Reading →
I read with interest today the announcement that the ground-breaking crowd sourcing website 'idea bounty' is to close its doors. This was from the email they sent today: "It was our assumptions about clients where we went wrong. It turns out that no-risk ideas just aren't that appealing, especially to those spending someone else's money,... Continue Reading →
In last week's campaign magazine there was spread devoted to the future of TV advertising. Possibly the most successful and certainly the most talented British commercials director of our era, one Daniel Kleinman, asserted that the main object of advertising was to 'entertain'. Well, he is a director. It struck me how much my opinion... Continue Reading →
The easiest way to break rules is to not know the rules in the first place. How many times have you looked at a brief and thought you've known exactly what was needed, from the moment you read it? I don't mean the precise idea, but the approach. You use those short cuts, those familiar... Continue Reading →
I was recently sat in an awards jury, as you do, when a 'medical person' insisted that in one category all you really had to do, to launch a new drug, was to announce its arrival. Drug X does Y. No selling or creativity was required. It was a curious, if not uncommon occurrence, to... Continue Reading →
ollycaporn's blag 