Thoughts on creativity, Pharma and whatnot
So it's been Pharma-awards season recently and we have a few on the horizon. Did your agency enter work this year but not garner the adulation you expected? We've all been there. If so, there's a reason for it and it isn't necessarily because your work wasn't good enough. It's because jurors are well....a bit... Continue Reading →
Aren't all branding ideas sort of advertising ideas and vice versa? Well, sometimes, I guess, but not always. In Pharmaland we can lean towards treating every problem as if it needs a good whack on the head. Give it a brand image that people will remember, plaster it all over the congress stand and the... Continue Reading →
Back in the 90s I was fortunate to do a fair amount of international jet setting due to being the jammiest git alive and working on a car account. The ads were popular somewhat but never that great - which was always unsatisfactory, but the trips were the consolation prize. We used to go to... Continue Reading →
It hit me a couple of years ago many of my friends and ex-work colleagues started to turn fifty. I was at one such one event, standing outside a pub in Berwick street, and I realised everyone was of a certain vintage, all still talented, all still enthusiastically talking about the work they were doing,... Continue Reading →
I once did a freelance stint in a German office of JWT and the CEO there was quite the cliche 'American' ad-man, not a German. An ex-creative director himself, he had a good sense of the process and was no fool. But we differed on some points, one of which was that he thought the... Continue Reading →
One of the curious things about Pharmaland is, given the greatest drug ever, say the cure for all Cancer, the cure for Alzheimer's or Diabetes, you could literally run a picture of a pig in a pair of knickers and as long as the headline still said "IT CURES ALL CANCER" nobody would care, the... Continue Reading →
It's easy to see the conference stand as an extension of your Ad campaign. In terms of marketing and image it might seem indivisible because you have to get them on the stand so you need loud messages to get their attention. That's how an ad works right? Well, if you say so, but your... Continue Reading →
Does that seem like a daft question? Why are footballers sporty? Why are politicians political? In Campaign magazine dated 29th July 2016 there was a question put to Jeremy Bullmore in his 'on the campaign couch with JB' column. It read : Dear Jeremy A lot of creatives also write books. Why? JB's answers are... Continue Reading →
Take GM crops. We all know they are bad for the future of the human race. The scary world of science is mutating our crops and causing us all to grow two heads and speak in squeaky voices. Or something. It’s what we call 'received wisdom'. Received wisdom can be a bit of a bugger... Continue Reading →
Arriving last weekend at Cannes Lions I was struck by the level of new technology and interactivity on show. In real time, you can interact with 3-dimensional people and experience what looks like an actual talker talking on a stage about social media, while you yourself can actually be on social media. #amazing! I know... Continue Reading →
ollycaporn's blag 