Thoughts on creativity, Pharma and whatnot
One of the best things about being a handsome international jet-setting Creative Director (teeth glints in mirror) is the opportunity to waste time watching movies I would have otherwise never have 'gotten' round to watching had I not been flying somewhere deeply glamorous on some very important international creative mission (turns to camera and winks)... Continue Reading →
In consumer adland we often get the chance to experience the products we peddle. If we're lucky enough to work on a car account we get to do a driving day for a new model, if the latest beer is being launched we can down a few pints and really get a feel for the...ahem...taste.... Continue Reading →
A few years ago I was drafted in to JWT Dussledorf (with my freelance writer hat on) to help them with a new campaign for Mazda they were devising. I would fly out early on a Monday and come back on a Friday night along with an assortment of similarly weary execs. It was an... Continue Reading →
I admit it, I have a big problem with Pharma creative research. Or rather... I have a big problem with the creative research that I have been involved in thus far, within Pharmaland. Maybe there are some forward thinking outfits out there that are breaking all the rules, I dunno. But assuming I can wallow... Continue Reading →
Based on a (several) true story. "So we'd like you to pitch for our global business!" said the Multi-National, Multi-Million-Pound Advertising Client in to her mobile phone. "That's great news we'd be delighted to," replied the rather over excited MD, silently fist-punching the air. 'Wait till I tell the guys that we made the pitch... Continue Reading →
I read with interest today the announcement that the ground-breaking crowd sourcing website 'idea bounty' is to close its doors. This was from the email they sent today: "It was our assumptions about clients where we went wrong. It turns out that no-risk ideas just aren't that appealing, especially to those spending someone else's money,... Continue Reading →
In last week's campaign magazine there was spread devoted to the future of TV advertising. Possibly the most successful and certainly the most talented British commercials director of our era, one Daniel Kleinman, asserted that the main object of advertising was to 'entertain'. Well, he is a director. It struck me how much my opinion... Continue Reading →
In 1991 in the town of New Berlin in upstate New York, Bill Thomas, then a young doctor of just 31, who had previously really only spent time in A&E, took over as medical director of Chase memorial nursing home. When he arrived he was dismayed with the reality of life there, despair oozed from... Continue Reading →
There's a story about an agency boss who was strolling the creative corridors one day and noticed all the creatives were not actually working but staring out the window, flicking through magazines or playing scrunched-up-paper-bin-basketball. He immediately returned to his desk and had his secretary type a memo. It read : "Dear creatives, please don't... Continue Reading →
A couple of weeks ago Adweek ran an article that began thus: The mighty Empire has fallen … thanks to some yogurt. Deutsch/LA's 2011 Super Bowl spot "The Force" for Volkswagen, which enjoyed an astonishing 41-month reign as the most shared ad of all time, has finally been dethroned—by Activia and the World Food Programme's... Continue Reading →
ollycaporn's blag 