Thoughts on creativity, Pharma and whatnot
I admit it, I have a big problem with Pharma creative research. Or rather... I have a big problem with the creative research that I have been involved in thus far, within Pharmaland. Maybe there are some forward thinking outfits out there that are breaking all the rules, I dunno. But assuming I can wallow... Continue Reading →
Based on a (several) true story. "So we'd like you to pitch for our global business!" said the Multi-National, Multi-Million-Pound Advertising Client in to her mobile phone. "That's great news we'd be delighted to," replied the rather over excited MD, silently fist-punching the air. 'Wait till I tell the guys that we made the pitch... Continue Reading →
I read with interest today the announcement that the ground-breaking crowd sourcing website 'idea bounty' is to close its doors. This was from the email they sent today: "It was our assumptions about clients where we went wrong. It turns out that no-risk ideas just aren't that appealing, especially to those spending someone else's money,... Continue Reading →
Why should creative be the preserve of creatives? Anyone can have an idea? Ideas don't care who has them! Collaboration is the new way of working, don't be so traditional. Sound familiar? Frankly, if your agency isn't having a creative revolution you're really not hanging with the cool kids. But if you are, let's assume... Continue Reading →
Do you remember being ten? Not just what was number one in the charts, but that slate-clean, wide-eyed child you were. When I was ten I was boringly content because I was remarkably lucky. The worst I could say was that I never got that chopper bike I wanted because my mother thought they were... Continue Reading →
In last week's campaign magazine there was spread devoted to the future of TV advertising. Possibly the most successful and certainly the most talented British commercials director of our era, one Daniel Kleinman, asserted that the main object of advertising was to 'entertain'. Well, he is a director. It struck me how much my opinion... Continue Reading →
I was recently in a pre-pitch meeting and somebody quoted the old line 'nobody ever got fired for choosing IBM' It suddenly occurred to me that she was using it in a positive sense. Because she had always thought of it that way. The safe choice is the wise choice. Now I don't know about... Continue Reading →
The easiest way to break rules is to not know the rules in the first place. How many times have you looked at a brief and thought you've known exactly what was needed, from the moment you read it? I don't mean the precise idea, but the approach. You use those short cuts, those familiar... Continue Reading →
The trouble with satire is that it can be a rather blunt tool. So I think it is worth writing a short postscript to what has been a rather successful edition, if judged by visitors alone, of my last blog. (thanks for visiting) It just shows that controversial works. Some people thought it rather harsh,... Continue Reading →
I don't know about you but the reason I come in to work every day in my Healthcare agency of choice is mostly to help small Mexican villages improve their language skills. It can be monotonous but it also can be more rewarding than it looks. When I see their little faces light up with... Continue Reading →
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