Thoughts on creativity, Pharma and whatnot
It's been ten years (more or less) of writing these blags and it turns out that I have now penned a staggering 99 blogs (okay, not the most staggeringly prolific writer I must say, but not a bad average) and so I have been thinking about what I should write for the 100th, or what I like to call the centenary edition.
The thing to remember is that everything is inspiration. It might be in a garden centre or a Masai tribesman's mud hut or a street performer. And it's the places you would least likely find it that are arguably the most surprising.
When I started researching this topic, I quickly landed on articles that explained why men fail at online dating. The correlation between some brands and how they behave in the marketplace was startling.
Creative work in pharma can't win a pitch, but it can lose one. So how should clients judge work that might never run anyway?
Elvis was the ultimate concept.
everyone has an opinion, who do you listen to?
Recently I was asked if I would give some advice to a friend of a young colleague on how to get into advertising, specifically as a creative. It occurred to me that I am not sure I know how anymore, so I said the best person to talk to was our junior art director, Ellie. Then I... Continue Reading →
Because like a one hit wonder (when hits were a thing back in the seventies) a tune or a look or an idea can be thrilling and life affirming by a series of strange coincidences or aligning of the stars. A galactic anomaly that just needs to be admired and observed for its singular celestial beauty.
Hello dear reader, hope you're still enjoying this work from home lark? Me? well on one hand I have an office again, and the time to concentrate and get shit done. On the other I miss my work chums and that feeling of collective achievement and camaraderie. On the other other hand, I miss the... Continue Reading →
People often wonder where ideas come from. I like to think that all ideas are just sitting there, waiting to be discovered rather than created out of thin air as one might suppose. Creative people just spend more time looking for them. We're like those people who suddenly got obsessed with Pokemon-Go and were out... Continue Reading →
ollycaporn's blag 