Thoughts on creativity, Pharma and whatnot
Recently I was asked if I would give some advice to a friend of a young colleague on how to get into advertising, specifically as a creative. It occurred to me that I am not sure I know how anymore, so I said the best person to talk to was our junior art director, Ellie. Then I... Continue Reading →
The odd thing about ideas, you will have noticed, is that when you see a good one you almost only have to hear the title and know. I often think about the pitch to movie execs that wouldn't have had to get too much further than 'It's called The 40 year old virgin' to know... Continue Reading →
Before Easter I took a trip to the US and Canada to visit our agencies in my new capacity as Le Grand Fromage Creative de la CDM. My 'talk to the troops', or as our CEO Kyle Barich described it, my 'Stump' speech was a way of introducing myself to those who had no idea... Continue Reading →
Of course most people like their own ideas, sometimes none more so than creative people themselves. I'm sure the person who came up with the term ideation was delighted with it. But what a lot of people, and by that I mean the idea-toting non-creative wing of adland, may struggle with (only because it takes... Continue Reading →
I read with interest today the announcement that the ground-breaking crowd sourcing website 'idea bounty' is to close its doors. This was from the email they sent today: "It was our assumptions about clients where we went wrong. It turns out that no-risk ideas just aren't that appealing, especially to those spending someone else's money,... Continue Reading →
Okay, let's get the obvious reasons out the way. Yes it's because creative work builds client business. Yes it's because agencies want to have good work on their reels and to win awards and, in turn, win more business. Yes, even for professional pride and job satisfaction. But there is a less obvious reason. But... Continue Reading →
ollycaporn's blag 